Built around founders.
From the start.
StartCamp is a London-based venture studio and venture capital firm. We create and fund AI-native B2B SaaS companies, partnering with founders to turn deep insight into useful products and lasting businesses.
Our starting point
Better businesses begin with a problem worth solving.
We’re interested in the everyday work that could be simpler, smarter or more useful — and the founders who see a way to make it happen.
Ideas need a beginning.
Businesses need belief.
01 / Back the business
Capital
Venture capital for founders building AI-native software around a clear business need. Our focus starts with UK B2B SaaS: a specific customer, a meaningful problem and a reason to build now.
- Customer understanding
- Product ambition
- Long-term thinking
02 / Build from the beginning
Studio
A venture studio approach to creating companies with founders. Start with a problem worth solving, test the idea with customers and shape it into a product and a business.
- Explore the problem
- Test the assumptions
- Build the first product
AI at the core.
Customers at the centre.
Our focus is AI-native B2B SaaS: software built around what AI makes possible, with a clear purpose for the businesses using it.
We start with the work itself. Who does it? Where does it break down? What would a better outcome look like? Technology earns its place by making that outcome possible.
Based in London · Initial focus on the UK
What we look
for in founders.
There is no single founder profile. We’re interested in how you think, what you understand and what you do with it.
01
Evidence of building
Something you have made, shipped or helped grow. We’re interested in what you learned as much as the outcome.
02
A close view of the problem
First-hand understanding of a customer, a market or a workflow that could work much better.
03
The ability to bring people with you
Clear thinking, thoughtful leadership and the ability to attract people who care about the same problem.
04
Persistence with an open mind
The determination to keep going, the creativity to try another route and the willingness to change your mind when the evidence changes.
Start with
something useful.
Our resource hub brings practical founder knowledge into the open. It’s a place to learn, make better decisions and find support as you build.
Explore founder resourcesGuides
Practical starting points for customer discovery, product decisions and the work of building a company.
Startup deals
A growing focus on useful software offers, with clear terms and a reason to use them.
Startup programmes
Resources to help you understand credits, eligibility and the questions to ask before applying.
The route is rarely a straight line.
For founders.
From a founder.
StartCamp is founded and led by Pradeep Singh in London.
StartCamp brings together two interests: building software businesses and making useful knowledge accessible to the people behind them.
That founder’s perspective shapes the firm, from the problems we explore to the resources we share.