Venture studio & capital · London
StartCamp is a London-based venture studio and venture capital firm. We create and fund AI-native B2B SaaS companies, partnering with founders to build useful products and lasting businesses.
Startup guides, software deals and programme resources.
We bring together company building, venture capital and practical startup resources. Build with us, introduce your company or find something useful for the work ahead.
Work from a problem worth solving towards a useful product and a business, with founders at the centre.
A focus on founders creating AI-native B2B SaaS companies around real customer needs.
Explore guides, software deal guidance and startup programme resources, wherever you are on your founder journey.
AI-native B2B SaaS. Built around real business needs.
Explore startup guides, learn how to evaluate software deals and find your way through startup programmes. Practical help for the decisions founders make every day.
Find out how people handle the problem today. Start with these questions, then use the full checklist to prepare your next conversation.
A short checklist for your next customer conversation.
Give your first product a clear job to do.
A practical way to review your software stack.
Two ways to build and back AI-native B2B SaaS companies.
StartCamp is a London-based venture studio and venture capital firm focused on AI-native B2B SaaS. We create and fund companies around problems businesses need to solve.
Capital centres on backing founders and their businesses. Studio starts with exploring a problem together, testing the idea with customers and shaping the first product.
A practical starting point for your next customer conversation.
Ask someone to describe the last time they encountered the problem. Follow the steps they took, the tools they used and the compromises they made.
Write down what happened before asking what they might buy. Compare several conversations to see which needs recur.
Give your first version one clear job.
Name the person you are building for and the outcome they need. Choose a small version that helps you test whether that outcome matters.
Decide what you need to learn before adding features. A focused first version makes the next decision easier.
Check eligibility, expiry dates and the cost after the credits run out.
Planning guide
Before choosing a programme, check its current eligibility rules, application requirements and any restrictions on previous credits. Read the provider’s terms directly.
Compare what your team actually needs with what is included. Note expiry dates, usage limits, renewal costs and how you would move away from the service.
Keep a record of the provider’s terms and the date you checked them, so you can compare the offer with your actual needs.
A useful deal should solve a problem you already have.
Planning guide
List the tools your team uses, who owns each one and which tasks they support. Look for overlapping subscriptions and unused features.
Compare total costs, including extra seats, onboarding and renewal pricing. Trial a tool against one real task before changing how your team works.
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Venture Studio, Venture Capital and Startup Resources. Three ways to connect with StartCamp, centred on the people building companies.
Venture Studio
Turn an insight into a company. Explore a business problem, test the idea with customers and shape the first product together.
Explore Studio
Venture Capital
Our capital focus is AI-native B2B SaaS. Tell us about the customer you understand, the product you’re building and the business you want to create.
Explore Capital
Startup Resources
Practical startup guides, software deal guidance and programme resources to help you make better decisions as you build.
Explore resourcesBased in London. Focused on AI-native B2B SaaS. Open to a conversation.
StartCamp is founded and led by Pradeep Singh in London. We bring a founder’s perspective to creating and funding AI-native B2B SaaS companies.
Our resource hub is for the wider founder community: practical guides, software and programme guidance, and questions that help you decide what to do next.
StartCamp is a London-based venture studio and venture capital firm. We create and fund AI-native B2B SaaS companies, with Capital and Studio as our two main areas.
Capital focuses on backing founders and their companies. Studio is about creating a company together, starting with a problem, testing the idea and building the first product. Both share a focus on AI-native B2B SaaS.
Anyone working through the early decisions of building a business. Explore practical guides on customers and products, plus guidance on choosing software deals and startup programmes. You do not need to work with StartCamp to use them.
Start with the planning guides in our resource hub. They explain what to check: eligibility, costs, expiry dates and the terms after credits or discounts end. The current guides help you evaluate offers; they are not listings of verified deals.
Email contact@startcamp.com with a short introduction to your company, idea or resource. Our Contact page suggests what to include for Capital, Studio and partnership enquiries.
